I do...

BRANDING
PACKAGING
GRAPHIC DESIGN
DIGITAL DESIGN
ILLUSTRATIONS
MOTION GRAPHIC

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©
PO-HSUAN, CHU

Designer based in NYC.
Currently at KMC Corporate.
Prevlously worked at Mrs.& Mr, Doris DevPark Deli.

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More Info ︎︎︎
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Brooklyn, NY


                                                                                           OPEN TO COOPERATION 🌐️🌎️💿️



ACG TERRA

REBRANDING / PACKAGING / CAMPAIGN / RETAIL SPACE DESIGN


ACG TERRA is the brand extension of Nike ACG. TERRA is a Energy Food brand.
I extend ACG's motto into the realm of hiking food, which is "Designed, tested, and made on Planet Earth. For outdoor use."
To create a set of Hiking Energy Supply Food.  For the secondary packaging, I focus on the portability” and function” of the food package,
wishing to bring a more thoughtful experience with the set of energy food during your mountain journey.



   
#Promotion Ad






#Advertisting Poster Design





 
Hiking energy supply food #01
Energy Protein Bars

One-Bite version.
Quick-and-yummy, refilling your energy just in seconds.






#Peanut Butter Crunch
#Banana Chocolate Walnut
Hiking energy supply food #02 
ENERGY ‘TAB‘

The energy tab is designed for those who enjoyed the effects of coffee, it is a spill-proof alternative to bring on the mountain. It tastes a bit like a Smarties or Sweetarts and gives a nice, non-jittery buzz.



#Blood Orange
#Green Tea






#Food Refill Station at retail space