ACG TERRA
REBRANDING / PACKAGING / CAMPAIGN / RETAIL SPACE DESIGN
ACG TERRA is the brand extension of Nike ACG. TERRA is a Energy Food brand.
I extend ACG's motto into the realm of hiking food, which is "Designed, tested, and made on Planet Earth. For outdoor use."
To create a set of Hiking Energy Supply Food. For the secondary packaging, I focus on the “portability” and “function” of the food package,
wishing to bring a more thoughtful experience with the set of energy food during your mountain journey.
I extend ACG's motto into the realm of hiking food, which is "Designed, tested, and made on Planet Earth. For outdoor use."
To create a set of Hiking Energy Supply Food. For the secondary packaging, I focus on the “portability” and “function” of the food package,
wishing to bring a more thoughtful experience with the set of energy food during your mountain journey.
#Promotion Ad
#Advertisting Poster Design
Hiking energy supply food #01
Energy Protein Bars
One-Bite version.
Quick-and-yummy, refilling your energy just in seconds.
#Peanut Butter Crunch
#Banana Chocolate Walnut
Energy Protein Bars
One-Bite version.
Quick-and-yummy, refilling your energy just in seconds.
#Peanut Butter Crunch
#Banana Chocolate Walnut
Hiking energy supply food #02
ENERGY ‘TAB‘
The energy tab is designed for those who enjoyed the effects of coffee, it is a spill-proof alternative to bring on the mountain. It tastes a bit like a Smarties or Sweetarts and gives a nice, non-jittery buzz.
#Blood Orange
#Green Tea
ENERGY ‘TAB‘
The energy tab is designed for those who enjoyed the effects of coffee, it is a spill-proof alternative to bring on the mountain. It tastes a bit like a Smarties or Sweetarts and gives a nice, non-jittery buzz.
#Blood Orange
#Green Tea
#Food Refill Station at retail space