APFR
POP-UP CAMPAIGN / RETAIL SPACE / DIGITAL DESIGNAPFR, a Japanese fragrance brand. I design a pop-up campaign in NYC. Firstly, release a new product, Incense Cone Crafting Kit.
The pop-up campaign is located at Printed Matter Inc, letting customers experience the scents and perceive the vibe.
The event aims to represent the craftsmanship spirit of the brand APFR.