Mrs&Mr
BRANDING/ GRAPHIC DESIGN/ PACKAGING DELIVERY/ PRODUCTIONMRS. & MR. 2023
As a freelance designer at Mrs&Mr, I had the honor of working on projects with their ambitious clients, including Pepsi, Mon Coeur, Peoplehood and Sephora. I collaborated closely with art directors and the design team to provide art direction and conceptualize branding projects. Additionally, I assisted in the production process and designed out-of-home (OOH) materials for a diverse range of clients, spanning cosmetics, beverages, and fashion brands.
PEPSI
Mrs&Mr partners with Pepsi’s in-house team to design the new visual identity for a global icon that transcends generations, and cultures.
In this project, I assisted the design team in various tasks, including retouching photographs, generating production materials, and designing OOH assets.
Role: Graphic designer, production
Creative direction: Kate Wadia
Art direction: Kate Wadia
Design team: David Zoppi, Arian Franz, Holden Kao
Copywriting: Mrs&Mr
PEOPLEHOOD
: A pioneering place where people gather to practice relational fitness. A workout, for yourelationships.
In this project, I assisted the team to retouch Peoplehood’s visual space
photographes and redesign their current Email Newsletter guidance.
Role: Graphic designer, retoucher
Creative direction: Kate Wadia
Art direction: Kate Wadia, David Zoppi
Design team: David Zoppi, Arian Franz, Holden Kao
Copywriting: Mrs&Mr
Mon Coeur FW24
The collection will launch next year, please stay tuned till 2024!Mon Coeur: Designing conscious clothing for Earth-loving kids.
A brand dedicated to making kids clothes that last, so the planet does too.
In this collection, my responsibilities include working on graphics and illustrations for the pattern design of garments, as well as providing assistance in selecting colors and creating mood boards for inspiration. As the primary designer for this collection, I took charge of the entire process, from pitching visual concepts to delivering the final production.
Role: Graphic designer, illustration, production, Email Newsletter
Creative direction: Kate Wadia
Art direction: Kate Wadia
Design team: David Zoppi, Arian Franz, Holden Kao
Copywriting: Mrs&Mr